Context and use
Where and how will this image appear?
When sharing or publishing an image, think carefully about the context and potential impact:
- What message does the image convey in the context it is used? Consider how the surroundings, captions or accompanying content may shape interpretation.
- Could it be misunderstood or taken out of context? Reflect on how it might be interpreted by different audiences.
- Will the subject see it unexpectedly? For example, on social media, a website or a billboard. Consider how this might affect them.
- Could sharing the image reveal the subject’s location or personal details? Think about privacy risks and how to avoid them.
- When might it be inappropriate to show the person’s face? Consider whether partial images, silhouettes or symbolic shots could achieve the same goal.
- Is the image being used for personal or organisational gain? Consider how motivations might affect ethical representation.
- Do other images, captions or articles reinforce narrow or stereotypical views of homelessness? Reflect on how your image fits into the wider media landscape.
- Will viewers understand the backstory and purpose of the image? Make sure the context communicates the story clearly and accurately.
- Are actors being used to create the image? If so, disclose this openly to maintain transparency.
